100 000 000 Trees

Berlin Communications

Client - Alberta Forest Products Association

Creative Director - David Landreth
Account Director - Willie Lee
Art Director - Matt Cabaj
Designer - Shannon Glassford

AFPA members planted three trees for every one that was harvested last year. We used the new AFPA logo as an element in this design, which was developed to celebrate that achievement. By letting the number take up space, we showed that planting 100 million trees is a big deal.

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