Tips & Reminders

2 ads or more qualify as a series.

Not to worry, tearsheets & context photos won’t be used for ACE on display or Judging. These are only used as proof that they ran in market between January 1 – December 31, 2024.

No, anything produced BY the agency FOR the agency must be entered into the “Self Promotion” category (regardless of medium executed).

Due to the volume of entries that must be judged over the two day time period, we ask that a maximum of 6 photos are submitted for this category to ensure our judges have sufficient time to review all material thoroughly.

Thankfully, no! Our system automatically renames the files once uploaded, so no specific naming conventions are required.

Providing context can help the judges better understand the work they’re reviewing. The context description helps meet that need across all ACE Award categories. However, there are some categories where it is difficult to describe the work being entered in words and photos alone. Therefore, ACE will also allow (but not require) descriptive videos to accompany entries in the following categories:

• Advertising Campaign
• Innovative Use of Technology
• Not-for-Profit Campaign
• Not-for-Profit Non-Traditional
• Fearless client
• Non-Traditional/Guerilla

Please note the following rules regarding descriptive videos:

• Videos cannot include information about the results or outcomes of the work/campaign
• Videos cannot have company or individual identifying marks
• Videos should be two minutes or less
• Videos will not be shown to the judges automatically. Judges will be made aware which entries have descriptive videos and they can request to view them as they wish.

If you aren’t able to create a video for your submission, ACE will also accept a PowerPoint or Keynote presentation. Maximum 12 slides. The same rules around outcome information, identifying marks, and submission timelines/process apply. If you plan to proceed with this option, please email awards@adclubedm.com to arrange for sending of the presentation.

For more information about the submissions or categories, please see our submissions page.