Give Life Alberta – All the ways
ZGM Modern Marketing Partners
See Project
Calgary Community Map
Ray Dak Lam
Leave Different
FKA
Bright Horizons
TBWACanada
Confetti Fourdays
Berlin Communications
Trash Talk
AIRB – No Bed
I’m Not Homophobic
2024 Newsprint
Client - Give Life Alberta
Organ donation is an emotionally charged topic. To help make a necessary conversation about consent with loved ones easier, we created a campaign that delivered an otherwise serious message in a light and entertaining tone.
The campaign sparked the necessary conversation resulting in over 20 earned media stories, 5 live interviews, one Global National news report. And 4,756 Albertans registered their intent to donate during the campaign period.
Client - ATB
This map of Calgary was commissioned by ATB—an Alberta financial institution—to celebrate Calgary’s communities and culture and highlight ATB’s commitment to meeting the financial needs of local residents.
Marrying the artist’s distinctive style with ATB’s brand colours and geometric, interconnected shapes creates a mosaic of the city’s diverse neighbourhoods, natural landscapes and everyday life.
The map is illustrated in quadrants, making it possible to break it into multiple versions. Branches across Calgary proudly display a version of the map that highlights the community in which they operate. The map is displayed in its entirety at ATB’s Calgary corporate headquarters.
Client - Edmonton International Film Festival
Movie lovers are looking for film experiences that move them. Stories not being told in the mainstream. Edmonton International Film Festival curates films from around the globe that inspire us to see ourselves and our world from different perspectives. EIFF transforms us.
Just five days in, the Festival set a new attendance record.
Client - Edmonton International Airport
Edmonton Airports’ (YEG) annual report is the one business document produced each year where they share the full gamut of business outcomes that have contributed to their success. In 2023, YEG celebrated growth, transformation and success and the annual report’s theme of Bright Horizons used ethereal colours, light playful illustrations and aspirational headlines to convey this concept on every page.
Client - The Downtown Community League
Confetti Fridays was a free summer event series in Edmonton, hosted by Michael Phair, Alberta’s first openly gay city councillor. Inspired by the Confetti mural in the park named after him, the series celebrated diversity, inclusion, and drag performance. After its success, Confetti Fourdays condensed the celebration before the park’s closure for construction. The design, inspired by 1980s club posters, used flexible grids to spread colourful bursts of pride across downtown like confetti.
Client - Alberta Beverage Container Recycling Corporation
Alberta Beverage Container Recycling Corporation (ABCRC) oversees the collection and recycling of more than 150,000 different types of regulated, non-refillable beverage containers sold in Alberta. Their annual campaign helps raise awareness for the different types of containers that are recyclable, and reminds Albertans that recycling every container counts towards our goal of reducing waste in landfills. Last year, ABCRC recovered almost 200 million containers in Alberta alone.
Client - Automobile Insurance Rate Board
AIRB is just two letters away from an extremely recognizable brand. We couldn’t pass up the chance to leverage this existing brand awareness. So we showed how AIRB is a great place to learn how to save money on auto insurance. But a terrible place to go on holiday.
With the trust of our client, we created a broadcast TV series showing a family who mistake the AIRB office for a vacation rental, and are trying to make the best of it.
Client - Pride Tape
Pride Tape uses its six colours to transform an actual homophobic tweet into a message of love and inclusion. By covering up hate, the tape promotes the idea that hockey is for everyone.
Client - The Washington Post
The Washington Post Newsprint is an online year-end recap experience that features personalized highlights and recommendations for its readers. The series of illustrations created for the 2024 Newsprint experience brought these highlights and insights to life, adding a sense of delight as readers discover what they have loved most about The Washington Post.
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