Social Media Advertising Series

Distinction

Reel Talk

Full Punch

Client - Ocean's Seafood

Founding Partner, Chief Creative Officer - Chris Zawada
Founding Partner, Chief Strategy Officer - Jack Dayan
Founding Partner, Chief Executive Officer - Mike Leslie
Creative Director - Kyle Darbyson
Associate Creative Director - David Landreth
Brand Supervisor - Ruth Hurley
Executive Producer - Chris Wilkinson
Producer - Chris Wilkinson Katie De Jong
Director of Photography - Aleem Royce Miller Julian Geraets
Editor - Sasha Tomasky
Motion Graphics - Jude Wang Efrain Perez
Sound Design - Ryan Marchant

If you think plastic pollution is bad now, wait until 2050 when there’ll be more plastic in our oceans than fish. That’s why Ocean’s Tuna brought Gill, their animatronic tuna, out of retirement to educate the TikTok generation on this growing problem. He was the perfect spokesfish to spread the word on Ocean’s efforts in removing plastic from our seas. Of course, no one wants to be talked down to, especially by a robot tuna. So we hid these important lessons and messages inside short, quirky bits of weird content and cast out a wide net to catch the attention of Canadians from coast to coast.

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