Social Media Advertising Series

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Distinction

KEEP IT A GAME

DDB Canada

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Distinction

Shakespeare on the Go

ZGM Modern Marketing Partners

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Winner

Indigenous Ward Names

Sticks & Stones

See Project

Distinction

KEEP IT A GAME

DDB Canada

Client - Alberta Gaming, Liquor and Cannabis

Creative Director - Eva Polis
Senior Art Director - Dax Fullbrook
Senior Copywriter - Krystin Royan
Strategist - Martha Jamieson
Account Director - Kimi Dang
Account Executive - Eden Lane
Digital Specialist - Nick Ross
Director of Production - Debbie Shinehoft
Illustrator - Joren Cull

GameSense focuses on social responsibility for Alberta Gaming, Liquor and Cannabis.  This resource helps individuals enjoy gaming while drawing their attention to possible pitfalls that could lead to addiction and/or devastating consequences. This creative encourages people to keep the game fun.

Video – Beard

Video – Chip

Video – Cat

Video – Fish

Distinction

Shakespeare on the Go

ZGM Modern Marketing Partners

Client - Theatre Calgary

Creative Director - Kurt Beaudoin
Copy Director - Ryan Kenny
Art Director - Mark Jooste
Animator - Mark Jooste
Account Director - Roland Ferrer
Project Manager - Kathy Blood
Production Director - Dave Falconer
Partner - Dan King

With Covid safety concerns still lingering for large performances, Theatre Calgary created a new series of travelling small outdoor shows across the city – “Shakespeare on the Go”. People could attend an event in their community or request a performance and have a Shakespearean troupe come to them.

Video 1

Video 2 

Video 3

 

Winner

Indigenous Ward Names

Sticks & Stones

Client - City of Edmonton

Partner Agency - pipikwan pêhtâkwan
Account Director - Matthew Gresiuk
Creative Director - Colin Waugh
Creative Director - Jordan Bloemen
Copywriter - Shani Gwin
Art Director - Naomi Brierley
Animator - Mathew Satchwill
Animator - Max Amerongen
Animator - Nick Zylstra
Graphic Designer - Naomi Brierley
Illustrator - Paul Twa
Composer - Jordan Bloemen
Cinematographer - Jeff Khounthavong
Cinematographer - Colin Waugh
Creative Team - Matthias Smale
Account Manager - Morgan Pinnock
Client Lead - Rejoice Apedoe

Tastawiyniwak, Sspomitapi, Anirniq – when confronted with these unfamiliar word formations, a lot of frustration and debate tends to arise. Especially, as the City of Edmonton municipal wards were redrawn and subsequently changed from numbers to Indigenous names. Working alongside Elders, Knowledge Keepers, and Community Stakeholders, we set out to combat that frustration through a 12 part video series and supplementary social media graphics. Each video focussed on the pronunciation, story, and meaning behind the 12 newly named wards. The goal was to quickly introduce citizens to the story behind the name, and help overcome any hesitation they may have around the pronounciation. The Indigenous Ward Naming Knowledge Committee was made up of 17 women from First Nations in Treaty No. 6,7,8, as well as Metis and Inuit representatives. Inspired by these women and the history they shared, we felt it was important to hear the stories in the unique tone and cadence of their voice. We then crafted visual and audio accompaniments to bring this important history to life.

Video – tastawiyiniwak

Video – Indigenous Ward Names

Video – Pihesiwin

Video – Anirniq

Video – Sspomitapi

Video – Metis

 

 

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