Client - Ocean's Seafood
If you think plastic pollution is bad now, wait until 2050 when there’ll be more plastic in our oceans than fish. That’s why Ocean’s Tuna brought Gill, their animatronic tuna, out of retirement to educate the TikTok generation on this growing problem. He was the perfect spokesfish to spread the word on Ocean’s efforts in removing plastic from our seas. Of course, no one wants to be talked down to, especially by a robot tuna. So we hid these important lessons and messages inside short, quirky bits of weird content and cast out a wide net to catch the attention of Canadians from coast to coast.
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