ZGM Modern Marketing Partners
Jolly Beer Month
It’s A Sign – Red Flags
Client - Kello Inclusive
Kello Inclusive, an agency representing disabled and visibly different talent, wanted to create a campaign that recognizes the abilities of actors and models with disability—while inspiring decision-makers in the entertainment industry to embrace and implement more inclusive ways of working.
Client - Original Joe's
Original Joe’s has been giving back to the community for over twenty years. This year, they asked us to help them create a new program to raise money for local charities after all previous fundraising efforts were stopped due to the pandemic.
We created Jolly Beer Month to engage customers in a fun and lighthearted way while also being very profitable for charity. For the entire month of December, every OJ’s is making their Blonde Lagers red— transforming every pint into a jolly Santa’s hat. $3 from every pint ordered will be donated to local food banks.
Client - Alberta Gaming Liquor and Cannabis (AGLC)
Not all bars are created equal. The Best Bar None program helps Albertans know what to look for in a good bar and how to know if you’re in a bad bar.