Client - ESC Alpine Club

The Edmonton Ski Club hosts an annual children’s ski race for kids between 6 and 14 years old. Tradition dictates that each racer receives a small gift following the race. They asked us to produce a poster for the race as the gift, with the brief “make it cool enough that kids would want to hang it on the wall in their room.” We used a bright visual language and referred to the downtown locations of the hill. The client did extra runs of the posters to sell them because they were so well received. You can find these proudly displayed on bedroom walls all over Edmonton.