When you don’t know who to call.


Client - Distress Centre & 211

Creative Director - Kurt Beaudoin
Associate Creative Director - Scott Steele
Copywriter - Sophia Storti
Account Supervisor - Kirstin Webster
Account Manager - Lauren Mackay
Media Director - Janie Katakami

We were tasked with creating a 211 (Alberta’s non-urgent support line) PSA campaign to educate Calgarians on how to make the right call, so they get connected to the right resource at the right time. So we used 211 to spell out exactly what it provides—help, support, and relief—to anyone that doesn’t know who else to text, chat, or call.

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