Distinction

‘When I Die’ T-Shirt

ZGM Modern Marketing Partners

Client - Give Life Alberta

Creative Director - Kurt Beaudoin
Art Director - Nicola Pringle
Copywriter - John Eresman
Partner, Director of Client Services - Rob Fairhead
Director, Account Services - Cheryl Meger
Account Director - Roland Ferrer
Print Production - Dave Falconer

This branded wearable was inspired by the T-Shirt that appeared in the ‘All the ways’ awareness campaign. The design in the ad sparked so much conversation that it was reprinted specifically for the client to wear when promoting their campaign and new brand at various health events and conferences.

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