What’s Behind the Liquor?

Berlin Communications

Client - Edmonton Police Foundation

Creative Director - David Landreth
Account Director - Willie Lee
Art Director - Erin Nagy
Copywriter - Jon Manning
Copywriter - Emily Keating

We proposed a potentially shocking experiential tactic that could increase impact and reach through earned media, given our broad audience and small budget. An activation that might be uncomfortable for the audience was uncomfortable for our client, but they saw the potential for real impact and gave the green light.

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