Client - Second Harvest

58% of food produced for Canadians ends up in the landfill every year. Second Harvest, Canada’s largest food rescue charity, wanted to drive awareness to this devastating number to stop unnecessary food waste and hunger in Canada.

We illustrated this issue by juxtaposing garbage and farming in an unexpected way. We showed different freshly “harvested” food completely skipping the consumer and going straight into the trash—representing the systemic issue with our food production system causing heart-breaking amounts of food waste.