UofA – Leading with Purpose

Geffen Media Inc.

Client - University of Alberta

Creative Director - Jeff McLean
Director/Editor - Blake McWilliam
Producer - Missy Geffen
Associate Vice-President, Marketing - Sonia Piano
Director of Marketing - Jocelyn Love
Director of Editorial Strategy - Lisa Cook
DOP - Mike McLaughlin
Sound Designer - Johnny Blerot

Every generation is called upon to build a university poised to tackle the challenges of today and tomorrow. With that in mind, the University of Alberta sought a brand story video that catalyzed its new brand promise—Leading with Purpose—while showcasing inspirational students and faculty in a non-traditional way.

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