Client - Ardrossan Land Corporation

Our client, a former Juno-nominated rockstar turned land developer, enlisted us to promote Ardrossan, a hamlet near Sherwood Park, Alberta. The developer space and new communities advertising is vast, with so much of the same watered-down messaging about living close to nature (or something equally generic). We had to break away from typical “work, live, play” messaging and get people to wake up to the opportunity that exists in Ardrossan. We grabbed attention, converted, and did it all without showing a logo, playgrounds, always-happy families and the inside of a home.