Sticks & Stones

Client - City of Edmonton

Partner Agency - pipikwan pêhtâkwan
Account Director - Matthew Gresiuk
Art Director - Nick Zylstra
Creative Director - Colin Waugh
Creative Director - Jordan Bloemen
Copywriter - Shani Gwin
Designer - Naomi Brierley
Illustrator - Paul Twa
Animator / VFX - Nick Zylstra
Composer - Jordan Bloemen
Cinematographer - Colin Waugh
Creative Team - Matthew Satchwill
Creative Team - Max Amerongen
Creative Team - Jeff Khounthavong
Creative Team - Matthias Smale
Account Manager - Morgan Pinnock
Client Lead - Rejoice Apedoe

Tastawiyiniwak is the Cree word that represents the LGBTQ2+ community. We recorded the voice of Dr. Leona Makokis of Kehewin Cree Nation to share the history of inclusion within N?hiyaw?win culture. It took some time, but through exhaustive research we were able to find archival images of two spirited leaders of the past. Other concepts such as the Cree worldview of “eight genders but only one spirit” were better respresented as a flowing interpretation which was aided by the series’ watercolour motif. Tastawiyiniwak is one of twelve videos launched across the CIty of Edmonton’s social media platforms to share the deeper meaning behind the new Indigenous Ward Names.

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