A new STI awareness website has been created for young Albertans. To pique their interest, we approached them with humour and a giant penis. These days, STI names get thrown around so often that the fear associated with them can dwindle. Something as simple as a change in name can provide a change in perspective.
CLIENT Alberta Health Services
CD Jeff McLean AD Nicola Pringle CW Jon Manning PD Andrea Noye, Dave Falconer, Gillian Thomson AC Cheryl Meger, Kayla Panizzon AK Overhaul Media: Developer AK Adam Rozenhart: Digital Strategist AK Kassia Haynes: Digital Content Manager
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