Sexgerms Campaign

Calder Bateman Communications

A new STI awareness website has been created for young Albertans. To pique their interest, we approached them with humour and a giant penis. These days, STI names get thrown around so often that the fear associated with them can dwindle. Something as simple as a change in name can provide a change in perspective.

CLIENT Alberta Health Services

CD Jeff McLean
AD Nicola Pringle
CW Jon Manning
PD Andrea Noye, Dave Falconer, Gillian Thomson
AC Cheryl Meger, Kayla Panizzon
AK Overhaul Media: Developer
AK Adam Rozenhart: Digital Strategist
AK Kassia Haynes: Digital Content Manager

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