Send It! & Flying Squirrel


Client - World Dodgeball Federation

Creative Director - Ryan Kelly
Art Director - Gord Montgomery
Copywriter - Colin Christiansen
Vice President, Client Services - Kiri Wysynski
Service Delivery Manager - Larissa Funk

Edmonton hosted the 2022 World Dodgeball Championships, and the World Dodgeball Federation partnered with local breweries to create craft beers to be sold at the event. For the custom labels, the beer names were inspired by dodgeball lingo and the custom lettering was inspired by the sport’s foam balls.

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