Client - ATB

The banking category is dominated by the Big 6, fintechs and non-traditional players. A regional financial institution, ATB has to find innovative ways to build their brand and stand out amongst giants.

So ATB did something no other Canadian bank has done—developed a sonic identity system to work alongside their visual identity. They built it with the flexibility to target a variety of audiences and be used across all touchpoints: apps, branches, ATMs, festivals, ads, social media, conferences and more.

ATB crafted a sound they own, plugged into a cultural movement (dream pop) with a Canadian artist, and turned sound into a primary tool for repositioning ATB’s brand in the minds and hearts of Albertans.