Sticks & Stones

Client - City of Edmonton

Partner Agency - pipikwan pêhtâkwan
Account Director - Matthew Gresiuk
Art Director - Matthew Satchwill
Creative Director - Colin Waugh
Creative Director - Jordan Bloemen
Copywriter - Shani Gwin
Designer - Naomi Brierley
Illustrator - Paul Twa
Animator / VFX - Matthew Satchwill
Composer - Jordan Bloemen
Cinematographer - Colin Waugh
Creative Team - Max Amerongen
Creative Team - Jeff Khounthavong
Creative Team - Matthias Smale
Account Manager - Morgan Pinnock
Client Lead - Rejoice Apedoe

Pihêsiwin is Cree for “the land of the thunderbirds”. Working within Cree mythology, we recorded the voice of Knowledge Keeper Roxanne Tootoosis of Poundmaker Cree Nation. Music compostition came easy thanks to her beautiful descriptive language, but representing the thunderbird spirit required a mix of 2D/3D animation and custom sound design to match the gravity of the story. Pihêsiwin is one of twelve videos launched across the CIty of Edmonton’s social media platforms to share the deeper meaning behind the new Indigenous Ward Names.

Back to category selection