No Homophobes

Calder Bateman Communications

Client: University of Alberta Institute for Sexual Minorities Studies & Services

Creative Director: Jeff McLean

Art Director: Nicola Pringle

Copywriter: Pierre Chan

Web Developer: Burnkit

Digital Strategist: Adam Rozenhart

Account Coordinator: Kayla Panizzon

Account Executive: Alysia Lambertus

Senior Consultation: Frank Calder

Many of today’s youth believe it’s okay for them to use homophobic language if they don’t mean for it to be offensive. So we created a social mirror to show how frequently & casually homophobic language is used. Using twitter’s API tweets featuring “so gay” “no homo” “faggot” and “dyke” were pulled tracked and displayed in real time on

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