Need a New Job? GoAuto Recruitment Series

Urban Video Inc

Client - Go Auto

Senior Copywriter - Darren McPhee
Creative Director - Darren McPhee
Director - Darren McPhee
Director - Crystal McPhee
Post Production - Darren McPhee
Copy Writer - Crystal McPhee

GoAuto was rapidly expanding pre-covid and they wanted a creative pre-roll campaign to help them attract millennials to work at GoAuto. We needed to come up with something that would entertain, surprise and leave an impression about the culture and opportunities at GoAuto. It was important to the client that we had longer versions that listed all the GoAuto perks and that each video was specific to a certain job position. We came up with the snarky Need a Job recruitment campaign and it finally hit the ground running when hiring picked back up last year.


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