Jolly Beer Month

ZGM Modern Marketing Partners

Client - Original Joe's

Creative Director - Kurt Beaudoin
Art Director - Brooke Langmaid
Copywriter - Sophia Storti
Copy Director - Ryan Kenny
Photographer - Adrien Veczan
Partner, Strategy - Rob Fairhead
Account Manager - Marian Cruz
Account Coordinator - Bree Woolard
Media Director - Laurie Softley
Senior Media Strategist - Emily Stangl
Head of PR & Strategy - Paul Michna
PR & Communications - Laurel Gregory
Charities Coordination - Brenda Daigneau & Tracy Fong

Original Joe’s has been giving back to the community for over twenty years. This year, they asked us to help them create a new program to raise money for local charities after all previous fundraising efforts were stopped due to the pandemic.

We created Jolly Beer Month to engage customers in a fun and lighthearted way while also being very profitable for charity. For the entire month of December, every OJ’s is making their Blonde Lagers red— transforming every pint into a jolly Santa’s hat. $3 from every pint ordered will be donated to local food banks.

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