Client - Original Joe's

Original Joe’s has been giving back to the community for over twenty years. This year, they asked us to help them create a new program to raise money for local charities after all previous fundraising efforts were stopped due to the pandemic.

We created Jolly Beer Month to engage customers in a fun and lighthearted way while also being very profitable for charity. For the entire month of December, every OJ’s is making their Blonde Lagers red— transforming every pint into a jolly Santa’s hat. $3 from every pint ordered will be donated to local food banks.