Glass of the Sask

EPCOR Utilities Inc.

Client - EPCOR Utilities Inc.

Project Lead - Margaret Bradford
Social Media Lead - Saba Al Hammouri
Brand Manager - Tim Starchuk
Creative Services Support - Jourdain Duck
Creative Services Support - Candice Sperling
Earned Media Lead - Laura Ehrkamp
Project Sponsor - Robert Moyles
Video Lead - Alex Malone
Graphic Designer - Chris Cooper
Earned Media Support - Niall McKenna
Web Editor - Shauna Heryford

The ‘Glass of the Sask’ initiative was a collaboration with local restaurants and events to celebrate the North Saskatchewan River and one of the essential ingredients it provides to Edmontonians: drinking water produced by EPCOR. Through a combination of branded water carafes for restaurants, hydration stations at K-Days and a mobile water station for other community events, the Glass of the Sask was featured at 10 restaurants and 10 events between July 4 and Sept 10.

The resulting content aimed to build pride in Edmonton, our tap water and the North Saskatchewan River and provided us with context to create and participate in conversations around EPCOR’s role as Edmonton’s water provider and the quality of the water we produce.

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