Distinction

Give Life Alberta – All the ways

ZGM Modern Marketing Partners

Client - Give Life Alberta

Creative Director - Kurt Beaudoin
Art Director - Nicola Pringle
Copywriter - John Eresman
Director, Account Services - Cheryl Meger
Account Director - Roland Ferrer
Partner, Director of Client Services - Rob Fairhead
Production Company - OPC Productions
Director - Sophia Smith
Producer - Ivy Bregman
Post Production Company - REDLAB

Laugh out loud commercials for organ donation? From a government health organization who performs the surgeries and works with the families?

It felt like a long shot, but our clients got it. They knew we had to normalize these conversations in order to achieve our goals. They had no fear and they fought every battle that arose from their stakeholders–from the first presentation right down to the dispatch date.

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