Winner

Give Life Alberta – All the ways – Charades

ZGM Modern Marketing Partners

Client - Give Life Alberta

Creative Director - Kurt Beaudoin
Art Director - Nicola Pringle
Copywriter - John Eresman
Director, Account Services - Cheryl Meger
Account Director - Roland Ferrer
Partner, Director of Client Services - Rob Fairhead
Production Company - OPC Productions
Director - Sophia Smith
Producer - Ivy Bregman
Post Production Company - REDLAB

Organ donation is an emotionally charged topic. To help make a necessary conversation about consent with loved ones easier, we created a campaign that delivered an otherwise serious message in a light and entertaining tone.

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