Distinction

Give Life Alberta – All the ways

ZGM Modern Marketing Partners

Client - Give Life Alberta

Creative Director - Kurt Beaudoin
Art Director - Nicola Pringle
Copywriter - John Eresman
Director, Account Services - Cheryl Meger
Account Director - Roland Ferrer
Partner, Director of Client Services - Rob Fairhead
Production Company - OPC Productions
Director - Sophia Smith
Producer - Ivy Bregman
Post Production Company - REDLAB

Organ donation is an emotionally charged topic. To help make a necessary conversation about consent with loved ones easier, we created a campaign that delivered an otherwise serious message in a light and entertaining tone.

The campaign sparked the necessary conversation resulting in over 20 earned media stories, 5 live interviews and one Global National news report. And 4,756 Albertans registered their intent to donate during the campaign period.

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