Client - Edmonton Community Foundation

The Edmonton Community Foundation connects donors with charities in our region, contributing to a thriving and supported community. Their brand embodies the humanity of their work; in a world dominated by instant digital communications, the cursive initials are an homage to the importance of individual relationships. The bright primary and secondary colours reflect its vibrant, youthful, diverse voice. A set of ECF ‘squiggles’ in the brand each tied to a core value of the organization and represent the unconventional paths ECF takes to strengthen & brighten the community through its work.