Client - City of Edmonton

The “Building Safer Communities” campaign empowers youth to make positive choices by offering alternatives to delinquent behaviours that can lead to gang involvement. The campaign features a video game-style maze, illustrating that life is a series of choices. A key component, the “Click ‘n’ Pull” microsite, engages youth by mirroring video game decision-making. It connects users to real resources based on their interests, guiding them toward positive alternatives like sports, arts, mentorship, or job opportunities to help build a better future.