DDB Canada

Client - Edmonton Elks

Creative Director - Eva Polis
Art Director - Howard Poon
Art Director - Adnan Huseinovic
Designer - Tyler Balser
Designer - John Naboye
Designer - Mike Berson
Senior Copywriter - Eva Polis
Strategist - Helene Leggatt
Strategist - Nadine Morris
Acknowledgement - Trevor Sieben - Edmonton Football Club

It was time for the Edmonton Football Club to retire a controversial name. The rebrand had to create pride and enthusiasm among players and fans. And lead the way in CFL team branding. This system was created to work in many applications from helmets to merch embracing the green and gold.

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