DDB Canada

Client - Edmonton Elks

Creative Director - Eva Polis
Senior Art Director - Howard Poon
Senior Designer - Adnan Huseinovic
Designer - Tyler Balser
Designer - Mike Berson
Strategist - Helene Leggatt
Strategist - Nadine Morris
Account Director - Kimi Dang
Acknowledgement - Trevor Seiben - Edmonton Football Club

It was time for the Edmonton Football Club to retire a controversial name. This rebrand needed to create excitement – and acceptance – among loyal and prospective fans. And community pride. And lead the way in CFL team branding. The mark represents the boldness and strength of the team.

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