DDB Canada

Client - Edmonton Elks

Creative Director - Eva Polis
Senior Art Director - Howard Poon
Senior Designer - Adnan Huseinovic
Strategist - Helene Leggatt
Strategist - Nadine Morris
Account Director - Kimi Dang
Printer - William Huff Advertising Ltd.
Senior Copywriter - Eva Polis

It was time for the Edmonton Football Club to retire a controversial name. A giant logo (significantly bigger than regulation size) was painted on centerfield to create a made-for-TV moment as fans eagerly awaited the unveiling of the new name for their home team. The new brand was launched during COVID lockdown.

Back to category selection