DDB Canada

Client - Edmonton Elks

Creative Director - Eva Polis
Senior Art Director - Howard Poon
Senior Designer - Adnan Huseinovic
Designer - Tyler Balser
Designer - John Naboye
Designer - Mike Berson
Senior Copywriter - Eva Polis
Strategist - Helene Leggatt
Strategist - Nadine Morris
Account Director - Kimi Dang
Senior Digital Strategist - Adam Gaumont
Digital Specialist - Nick Ross
Production Company - Panoramic Media
Production Company - Pirate Group
Post Production - PostPro Media
Acknowledgements - Edmonton Football Club

It was time for the Edmonton Football Club to retire a controversial name. This rebrand needed to create excitement – and acceptance – among loyal and prospective fans. And community pride. The brand was produced and launched during COVID lockdowns which presented its own challenges including limited access to players for the video.

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