Client - Automobile Insurance Rate Board

AIRB is just two letters away from an extremely recognizable brand. We couldn’t pass up the chance to leverage this existing brand awareness. So we showed how AIRB is a great place to learn how to save money on auto insurance. But a terrible place to go on holiday.

With the trust of our client, we created a broadcast TV series showing a family who mistake the AIRB office for a vacation rental, and are trying to make the best of it.