AIRB – No Bed
ZGM Modern Marketing Partners
See Project
I’m Not Homophobic
FKA
Give Life Alberta – All the ways
Client - Automobile Insurance Rate Board
AIRB is just two letters away from an extremely recognizable brand. We couldn’t pass up the chance to leverage this existing brand awareness. So we showed how AIRB is a great place to learn how to save money on auto insurance. But a terrible place to go on holiday.
With the trust of our client, we created a broadcast TV series showing a family who mistake the AIRB office for a vacation rental, and are trying to make the best of it.
Client - Pride Tape
Pride Tape uses its six colours to transform an actual homophobic tweet into a message of love and inclusion. By covering up hate, the tape promotes the idea that hockey is for everyone.
Client - Give Life Alberta
Organ donation is an emotionally charged topic. To help make a necessary conversation about consent with loved ones easier, we created a campaign that delivered an otherwise serious message in a light and entertaining tone.
The campaign sparked the necessary conversation resulting in over 20 earned media stories, 5 live interviews, one Global National news report. And 4,756 Albertans registered their intent to donate during the campaign period.
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