Glass of the Sask
EPCOR Utilities Inc.
Send It! & Flying Squirrel
Soaklab Sport Cubes
Client - EPCOR Utilities Inc.
The ‘Glass of the Sask’ initiative was a collaboration with local restaurants and events to celebrate the North Saskatchewan River (NSR) and one of the essential ingredients it provides to Edmontonians: drinking water produced by EPCOR.
We created partnerships with 10 local restaurants at which water began to be served tableside in this special edition carafe and accompanying coasters. The physical restaurant experience were supported by earned media and social promotions including a paid social media influencer strategy. The resulting content aimed to build pride in Edmonton, our tap water and the NSR and provided us with context to create and participate in conversations around EPCOR’s role as Edmonton’s water provider and the quality of the water we produce.
Seven restaurants responded to our post-campaign survey and indicated they were extremely satisfied with the program (95%), citing that the carafes sparked meaningful conversations and engaged their customers. This sentiment was echoed on social media throughout the campaign where we received dozens of requests to purchase the carafes and thousands of contest entries to win one.
Client - World Dodgeball Federation
Edmonton hosted the 2022 World Dodgeball Championships, and the World Dodgeball Federation partnered with local breweries to create craft beers to be sold at the event. For the custom labels, the beer names were inspired by dodgeball lingo and the custom lettering was inspired by the sport’s foam balls.
Client - ATB
Most promotional items end up in the landfill. So, on the heels of a rebrand, ATB decided to do away with “trinkets and trash” for good. By working with local businesses (who also happen to be clients of ATB), we co-created a suite of high-quality branded products with names that support our promise to power possibility for our clients.
Offered exclusively on the ATB-owned LOOT store, these products support our brand, our clients and our environment.
Client - Soaklab
Soaklab is a small-batch producer of bath products. They required an upscale packaging solution that was still cost-effective for the small product runs they produce.