Powering Possibility: ATB Sonic Identity System
ATB
See Project
Rhodium
TBWACanada
Client - ATB
The banking category is dominated by the Big 6, fintechs and non-traditional players. A regional financial institution, ATB has to find innovative ways to build their brand and stand out amongst giants.
So ATB did something no other Canadian bank has done—developed a sonic identity system to work alongside their visual identity. They built it with the flexibility to target a variety of audiences and be used across all touchpoints: apps, branches, ATMs, festivals, ads, social media, conferences and more.
ATB crafted a sound they own, plugged into a cultural movement (dream pop) with a Canadian artist, and turned sound into a primary tool for repositioning ATB’s brand in the minds and hearts of Albertans.
Client - EVER Real Estate Developments
Edmonton’s most exclusive condominium building is being built for a niche, well-to-do audience. The new brand needed to hold the same caché and attention to detail the architecture and construction of the building will. This brand was created from the ground up to reflect a quiet luxury for those who value quality, taste and discretion. The new name set the tone for all of the other elements created – Rhodium. The atomic structure of this precious metal inspired the logo.
Subscribe