70862E7D DCF0 62AF 12F6 64BF27A6EE48
Winner

The Kingdom of Ardrossan

Berlin Communications

See Project

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Distinction

Give Life Alberta – All the ways

ZGM Modern Marketing Partners

See Project

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Distinction

Time to Get Checked

Berlin Communications

See Project

E82BBF9D D63F AF0A F2A5 2B4BCD3D95A8
Winner

AIRB not B&B

ZGM Modern Marketing Partners

See Project

Winner

The Kingdom of Ardrossan

Berlin Communications

Client - Ardrossan Land Corporation

Director/Producer - Morgan Gold
Radio Production - Quinn Cyrankiewicz
Copywriter - Shannon Glassford
Designer - Shannon Glassford
Art Director - Paulina Van Vliet
Creative Director - Dennis Lendarduzzi
Partner - Justin Archer
Director of Client Services - Kelby Zdrill
Production Coordinator - Nikki Howell
Account Coordinator - Isabella Janiszewski
Account Coordinator - Devyn Pierog
Account Coordinator - Kiril Kopergynsky

Our client, a former Juno-nominated rockstar turned land developer, enlisted us to promote Ardrossan, a hamlet near Sherwood Park, Alberta. The developer space and new communities advertising is vast, with so much of the same watered-down messaging about living close to nature (or something equally generic). We had to break away from typical “work, live, play” messaging and get people to wake up to the opportunity that exists in Ardrossan. We grabbed attention, converted, and did it all without showing a logo, playgrounds, always-happy families and the inside of a home.

Distinction

Give Life Alberta – All the ways

ZGM Modern Marketing Partners

Client - Give Life Alberta

Creative Director - Kurt Beaudoin
Art Director - Nicola Pringle
Copywriter - John Eresman
Director, Account Services - Cheryl Meger
Account Director - Roland Ferrer
Partner, Director of Client Services - Rob Fairhead
Production Company - OPC Productions
Director - Sophia Smith
Producer - Ivy Bregman
Post Production Company - REDLAB

Laugh out loud commercials for organ donation? From a government health organization who performs the surgeries and works with the families?

It felt like a long shot, but our clients got it. They knew we had to normalize these conversations in order to achieve our goals. They had no fear and they fought every battle that arose from their stakeholders–from the first presentation right down to the dispatch date.

Distinction

Time to Get Checked

Berlin Communications

Client - Alberta Society of Radiologists

Designer - Shannon Glassford
Creative Director - Dennis Lenarduzzi
Partner - Justin Archer
Account Manager - Evhan Hinz
Designer - Matthew Brownoff
Account Coordinator - Devyn Pierog
Director of Client Services - Kelby Zdrill
Copywriter - Shannon Glassford
Copywriter - Cameron Spires

Behind the scenes, we worked to get Alberta Health Services on board with an “edgy” campaign about breast cancer screening. The Alberta Society of Radiologists, not a public-facing organization, lacked recognition. While the Alberta Cancer Foundation had a trusted brand, it needed to remain conservative due to its reliance on donors. The campaign had to balance being bold enough to stand out, while also maintaining taste and compassion to appeal to a new audience and drive action, all within the context of sensitive healthcare messaging.

Winner

AIRB not B&B

ZGM Modern Marketing Partners

Client - Automobile Insurance Rate Board

Creative Director - Kurt Beaudoin
Senior Art Director - Scott Steele
Copywriter - Sophia Storti
Account Manager - Eric Shwed
Media Director - Janie Katakami
Production Company - OPC
Director - Sophia Smith
Production - Dave Falconer

The Automobile Insurance Rate Board (AIRB) is an independent regulating body for auto insurance rates in Alberta. Despite existing for over 20 years, AIRB had never publicly advertised, so their public awareness and engagement was low.

AIRB trusted us to make these bold, risky ads their first-ever official advertising campaign. They let us introduce a redesigned logo, despite it being out-of-scope. They were brave enough to risk a cease and desist from one of the biggest international brands. With every part of this campaign, AIRB fearlessly trusted our guidance, and we didn’t get sued.

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