Advertising Campaign $50,000 and Over

Winner

Alberta Is Calling

ZGM Modern Marketing Partners

Client - Government of Alberta

CREATIVE DIRECTOR - Kurt Beaudoin
ASSOCIATE CREATIVE DIRECTOR - Teresa Leung
ART DIRECTOR - Mark Jooste
DIRECTOR, ACCOUNT SERVICES - Ben Archer
PROJECT MANAGER - Kathy Blood
COPYWRITER - Pavan Meshram
DIRECTOR OF DIGITAL - Claire Devaney
DIGITAL PROJECT MANAGER - Ami Dykstra
WEB DESIGN - Keaton Lockwood
LEAD DEVELOPER - Kassandra Poon
SOCIAL MEDIA STRATEGY - Logan Widdicombe
CONTENT STRATEGY - Santana Blanchette
STRATEGIST - Rob Fairhead
STRATEGIST - Frank Calder

The Government of Alberta wanted to show off Alberta’s opportunities and attract young talent to the province—especially those living in the high-cost cities of Toronto and Vancouver. Our creative approach was to get people’s attention by showing them what they could have here that they’ll never have at home.

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