Seattle Pride Hockey
FKA
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I’m Not Homophobic
Client - Pride Tape
After 10 years away from hockey, Joey Gale was inspired by Pride Tape to return to the sport and encourage others who felt unwelcome to do the same by creating the Seattle Pride Hockey Association with his friend Steven.
Pride Tape uses its six colours to transform an actual homophobic tweet into a message of love and inclusion. By covering up hate, the tape promotes the idea that hockey is for everyone.
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