Social Media Advertising Single

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Distinction

Seattle Pride Hockey

FKA

See Project

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Winner

I’m Not Homophobic

FKA

See Project

Distinction

Seattle Pride Hockey

FKA

Client - Pride Tape

Creative Director - Jeff McLean
Digital Design Lead - Mark Watson
Photographer - Alley Rutzel

After 10 years away from hockey, Joey Gale was inspired by Pride Tape to return to the sport and encourage others who felt unwelcome to do the same by creating the Seattle Pride Hockey Association with his friend Steven.

Winner

I’m Not Homophobic

FKA

Client - Pride Tape

Creative Director - Jeff McLean
Motion Designer - Kulvinder Roshan

Pride Tape uses its six colours to transform an actual homophobic tweet into a message of love and inclusion. By covering up hate, the tape promotes the idea that hockey is for everyone.

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