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Winner

Glass of the Sask

EPCOR Utilities Inc.

See Project

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Distinction

Send It! & Flying Squirrel

FKA

See Project

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Distinction

ATB LOOT

ATB

See Project

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Distinction

Soaklab Sport Cubes

Garries Design

See Project

Winner

Glass of the Sask

EPCOR Utilities Inc.

Client - EPCOR Utilities Inc.

Lead Designer - Chris Cooper
Design Support - Steve Lewis

The ‘Glass of the Sask’ initiative was a collaboration with local restaurants and events to celebrate the North Saskatchewan River (NSR) and one of the essential ingredients it provides to Edmontonians: drinking water produced by EPCOR.

We created partnerships with 10 local restaurants at which water began to be served tableside in this special edition carafe and accompanying coasters. The physical restaurant experience were supported by earned media and social promotions including a paid social media influencer strategy. The resulting content aimed to build pride in Edmonton, our tap water and the NSR and provided us with context to create and participate in conversations around EPCOR’s role as Edmonton’s water provider and the quality of the water we produce.

Seven restaurants responded to our post-campaign survey and indicated they were extremely satisfied with the program (95%), citing that the carafes sparked meaningful conversations and engaged their customers. This sentiment was echoed on social media throughout the campaign where we received dozens of requests to purchase the carafes and thousands of contest entries to win one.

Distinction

Send It! & Flying Squirrel

FKA

Client - World Dodgeball Federation

Creative Director - Ryan Kelly
Art Director - Gord Montgomery
Copywriter - Colin Christiansen
Vice President, Client Services - Kiri Wysynski
Service Delivery Manager - Larissa Funk

Edmonton hosted the 2022 World Dodgeball Championships, and the World Dodgeball Federation partnered with local breweries to create craft beers to be sold at the event. For the custom labels, the beer names were inspired by dodgeball lingo and the custom lettering was inspired by the sport’s foam balls.

Distinction

ATB LOOT

ATB

Client - ATB

Associate Creative Director/Senior Copywriter - Jenn Manning
Associate Creative Director - Eldon Kymson
Art Director - Nigel Hood
Project Lead - Tess MacLeod

Most promotional items end up in the landfill. So, on the heels of a rebrand, ATB decided to do away with “trinkets and trash” for good. By working with local businesses (who also happen to be clients of ATB), we co-created a suite of high-quality branded products with names that support our promise to power possibility for our clients.

Offered exclusively on the ATB-owned LOOT store, these products support our brand, our clients and our environment.

Distinction

Soaklab Sport Cubes

Garries Design

Client - Soaklab

Designer - Taylor Garries

Soaklab is a small-batch producer of bath products. They required an upscale packaging solution that was still cost-effective for the small product runs they produce.

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