Out of Home Series

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Distinction

AIRB not B&B

ZGM Modern Marketing Partners

See Project

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Winner

Trash Talk

TBWACanada

See Project

Distinction

AIRB not B&B

ZGM Modern Marketing Partners

Client - Automobile Insurance Rate Board

Creative Director - Kurt Beaudoin
Senior Art Director - Scott Steele
Copywriter - Sophia Storti
Account Manager - Eric Shwed
Media Director - Janie Katakami
Production - Dave Falconer

The Automobile Insurance Rate Board (AIRB) is an independent regulating body for auto insurance rates in Alberta. AIRB had never advertised, so public awareness and engagement was low.

AIRB is just two letters away from an extremely recognizable brand. We couldn’t pass up the chance to leverage this existing brand awareness. With our OOH ads, we not-so-subtly referenced Airbnb to call attention to the refreshed AIRB logo.

Winner

Trash Talk

TBWACanada

Client - Alberta Beverage Container Recycling Corporation

Chief Creative Officer - Adam Reeves
Executive Creative Director - Eva Polis
VP, Design Director - Howard Poon
Design Director - Adnan Huseinovic
Senior Art Director - Dax Fullbrook
Copywriter - Paul Lemmerick
Group Account Director - Andrew Moschuk
Account Supervisor - Wafia Ramprashad
Director of Production - Debbie Shinehoft
Senior Production Artist - Dale Spychka
Digital Strategist - Bronson Petrovic
VP, Media Director - Kathy Shapka
Digital Strategist - Julia Mathias
Media Buyer - Charlotte Pederson
Media Buyer - Amanda Albuquerque
Animator - FOREAL
Senior Copywriter - Eva Polis

Alberta Beverage Container Recycling Corporation (ABCRC) oversees the collection and recycling of more than 150,000 different types of regulated, non-refillable beverage containers sold in Alberta. Their annual campaign helps raise awareness for the different types of containers that are recyclable, and reminds Albertans that recycling every container counts towards our goal of reducing waste in landfills. Last year, ABCRC recovered almost 200 million containers in Alberta alone.

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