AIRB not B&B
ZGM Modern Marketing Partners
See Project
Trash Talk
TBWACanada
Client - Automobile Insurance Rate Board
The Automobile Insurance Rate Board (AIRB) is an independent regulating body for auto insurance rates in Alberta. AIRB had never advertised, so public awareness and engagement was low.
AIRB is just two letters away from an extremely recognizable brand. We couldn’t pass up the chance to leverage this existing brand awareness. With our OOH ads, we not-so-subtly referenced Airbnb to call attention to the refreshed AIRB logo.
Client - Alberta Beverage Container Recycling Corporation
Alberta Beverage Container Recycling Corporation (ABCRC) oversees the collection and recycling of more than 150,000 different types of regulated, non-refillable beverage containers sold in Alberta. Their annual campaign helps raise awareness for the different types of containers that are recyclable, and reminds Albertans that recycling every container counts towards our goal of reducing waste in landfills. Last year, ABCRC recovered almost 200 million containers in Alberta alone.
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