Out of Home Series

CD2A2720 B95B B6A4 17A6 DEE7DE5E01DF
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Close to Home

FKA

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527F19AA 8B6B E3AA ED55 A523A130EDED
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Alberta Is Calling

ZGM Modern Marketing Partners

See Project

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Close to Home

FKA

Client - The Brick Mattress Store

Creative Director - Ryan Kelly
Art Director - Gord Montgomery
Copywriter - Colin Christiansen
Senior Strategist - Rob Jennings
Senior Account Manager - Larissa Kho
Service Delivery Manager - Salma Hassan
Media Planning and Buying - Prospect Media

The Brick Mattress Stores are stand-alone stores primarily situated close to residential neighbourhoods, making them more accessible than big box competitors. These convenient locations mean people looking for a better night’s sleep don’t have far to go.

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Alberta Is Calling

ZGM Modern Marketing Partners

Client - Government of Alberta

CREATIVE DIRECTOR - Kurt Beaudoin
ASSOCIATE CREATIVE DIRECTOR - Teresa Leung
ART DIRECTOR - Mark Jooste
DIRECTOR, ACCOUNT SERVICES - Ben Archer
PROJECT MANAGER - Kathy Blood
COPYWRITER - Pavan Meshram
STRATEGIST - Rob Fairhead
STRATEGIST - Frank Calder

The Government of Alberta wanted to show off Alberta’s opportunities and attract young talent to the province—especially those living in the high-cost cities of Toronto and Vancouver. Our creative approach was to get people’s attention by showing them what they could have here that they’ll never have at home.

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