Studio 45: CFE + Awards
ZGM Modern Marketing Partners
See Project
Leave Different
FKA
Leaf Fans
Young Again Never Again
TBWACanada
Client - Advertising Club of Edmonton
For the 45th Advertising Club of Edmonton (ACE) Awards, we created the theme of Studio 45. Why? ACE’s first year was 1977. This was also the first year of Studio 54. What better than an ode to the original party palace?
Everything we created for Studio 45 was an homage to Studio 54. The promotional social media series included direct call-back to original Studio 54 and other 1970s invitations, posters, tabloid features and magazines. They were written in an era-accurate tone-of-voice, and shared across all ACE social media channels.
Client - Edmonton International Film Festival
Movie lovers are looking for film experiences that move them. Stories not being told in the mainstream. Edmonton International Film Festival curates films from around the globe that inspire us to see ourselves and our world from different perspectives. EIFF transforms us.
Client - Waste Free Edmonton
Teaching Edmontonians that raking fall leaves is wrong? Tough. Getting their attention at the start of hockey season? Even tougher. So, we tapped into the one thing as strong as our love for the Oilers—our hatred for the Toronto Maple Leafs. How? By daring diehard Oilers fans to do the unthinkable: become Leaf fans.
Client - Liberation75
Liberation75 is a not-for-profit organization dedicated to teaching the lessons of the Holocaust. They found 1/3 of North American kids think the Holocaust was exaggerated, fabricated or aren’t sure it happened. To make survivor’s stories relatable to kids, we made them young again through A.I. They retold their stories as their younger selves and became our most powerful influencers used to lobby politicians to mandate Grade 6 Holocaust education. We used videos, posters, direct mail and learning modules for teachers to reach the ultimate goal of influencing a kinder world for all people.
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