Not-For-Profit Social Media Advertising Series

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Distinction

Studio 45: CFE + Awards

ZGM Modern Marketing Partners

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Winner

Leave Different

FKA

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Distinction

Leaf Fans

FKA

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Winner

Young Again Never Again

TBWACanada

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Distinction

Studio 45: CFE + Awards

ZGM Modern Marketing Partners

Client - Advertising Club of Edmonton

Copywriter - Sophia Storti
Art Director - Brooke Langmaid
Creative Director - Kurt Beaudoin
Account Manager - Sophie Erickson
Account Director - Jordan Mair

For the 45th Advertising Club of Edmonton (ACE) Awards, we created the theme of Studio 45. Why? ACE’s first year was 1977. This was also the first year of Studio 54. What better than an ode to the original party palace?

Everything we created for Studio 45 was an homage to Studio 54. The promotional social media series included direct call-back to original Studio 54 and other 1970s invitations, posters, tabloid features and magazines. They were written in an era-accurate tone-of-voice, and shared across all ACE social media channels.

Winner

Leave Different

FKA

Client - Edmonton International Film Festival

Creative Director - Jeff McLean
Associate Creative Director - Krystin Royan
Art Director - Elliott Kuss
Motion Designer - Mark Watson
Service Delivery Manager - Larissa Funk
Account Director - Chelsey Swankhuizen
Director of Media Services - Tania Nease
Photographer - Roth and Ramberg

Movie lovers are looking for film experiences that move them. Stories not being told in the mainstream. Edmonton International Film Festival curates films from around the globe that inspire us to see ourselves and our world from different perspectives. EIFF transforms us.

Distinction

Leaf Fans

FKA

Client - Waste Free Edmonton

Creative Director - Jeff McLean
Associate Creative Director - Krystin Royan
Art Director - Elliott Kuss
Motion Designer - Mark Watson
Strategist - Keandra Lucki
Vice President, Service Delivery - ÉMILIE HAYES
Director of Media Services - Tania Nease

Teaching Edmontonians that raking fall leaves is wrong? Tough. Getting their attention at the start of hockey season? Even tougher. So, we tapped into the one thing as strong as our love for the Oilers—our hatred for the Toronto Maple Leafs. How? By daring diehard Oilers fans to do the unthinkable: become Leaf fans.

Winner

Young Again Never Again

TBWACanada

Client - Liberation75

Chief Creative Officer - Adam Reeves
Executive Creative Director - Eva Polis
VP, Design Director - Howard Poon
Design Director - Adnan Huseinovic
Senior Art Director - Dax Fullbrook
Graphic Designer - John Naboye
Digital Design Lead - Hilary Zak
Senior Copywriter - Eva Polis
Copywriter - Paul Lemmerick
Digital Strategist - Bronson Petrovic
Group Account Director - Denise Williams
Account Executive - Zech Del Rosario
Director Of Production - Debbie Shinehoft
Senior Production Artist - Dale Spychka
Director of Program Management - Sean Kopen
VP, Media Director - Kathy Shapka
AI Specialist - George Strakhov
Production - Radke Films
Visual Effects - Framestore
Production - Company3
Casting - Jigsaw Casting
Editor - Kylie Kumar
Editor - Melanie Snagg
Editor - Jason Taylor
Editor - Mark D'Amico
Sound Design - Eggmen
Music - The Ski Team
Photographer - Justine Apple Photography
Website - Flip9
PR - The Narrative Agency

Liberation75 is a not-for-profit organization dedicated to teaching the lessons of the Holocaust. They found 1/3 of North American kids think the Holocaust was exaggerated, fabricated or aren’t sure it happened. To make survivor’s stories relatable to kids, we made them young again through A.I. They retold their stories as their younger selves and became our most powerful influencers used to lobby politicians to mandate Grade 6 Holocaust education. We used videos, posters, direct mail and learning modules for teachers to reach the ultimate goal of influencing a kinder world for all people.

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