Not-for-Profit Audio Single

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Distinction

Bells of Hope

FKA

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Night sky with clouds and stars
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Fluent in Yawn

FKA

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Winner

Fire Radio Fireworks

ZGM Modern Marketing Partners

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The Kingdom of Ardrossan

Berlin Communications

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Distinction

Bells of Hope

FKA

Client - Alberta Cancer Foundation

Creative Director - Jeff McLean
Associate Creative Director - Krystin Royan
Design Director - Gordon Montgomery
Service Delivery Manager - Larissa Funk
Vice President, Client Services - Kiri Wysynski
Senior Manager, Media - Victoria Lapp
Audio Production - NVMA Studio

How do you inspire Albertans to register for a 200km cycling fundraiser as their resolution? In the week leading up to New Year’s, Alberta Cancer Foundation aired this reimagination of Auld Lang Syne featuring a bicycle bell choir punctuated by the Bell of Hope—the bell rung by cancer survivors to celebrate the end of their treatment.

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Fluent in Yawn

FKA

Client - The Brick Mattress Store

Creative Director - Jeff McLean
Associate Creative Director - Krystin Royan
Senior Strategist - Rob Jennings
Strategist - Keandra Lucki
Account Director - Larissa Kho
Vice President, Service Delivery - ÉMILIE HAYES
Senior Manager, Media - Victoria Lapp
Media Buying - Retail Media
Audio Production - KO Group

One-third of Canadians don’t get enough quality sleep. The Brick Mattress Store’s Dream Team has the sleep expertise to help any type of sleeper get a better night’s rest.

Winner

Fire Radio Fireworks

ZGM Modern Marketing Partners

Client - Government of Alberta

Creative Director - Kurt Beaudoin
Art Director - Nicola Pringle
Copywriter - Kurt Beaudoin
Copywriter - John Eresman
Account Director - Cheryl Meger
Project Manager - Kathy Blood
Production Company - Six Degrees

It’s the people who think they are least likely to start a wildfire who do. Alberta was coming off one of its worst wildfire years in history. As the new wildfire season approached, we needed to get these seasoned outdoors people to imagine they could be the one starting a catastrophic wildfire through their careless actions. And that nobody wants to be that person.

Distinction

The Kingdom of Ardrossan

Berlin Communications

Client - Ardrossan Land Corporation

Art Director - Paulina Van Vliet
Creative Director - Dennis Lenarduzzi
Partner - Justin Archer
Director of Client Services - Kelby Zdrill
Production Coordinator - Nikki Howell
Account Coordinator - Isabella Janiszewski
Account Coordinator - Devyn Pierog
Radio Production - Quinn Cyrankiewicz
Designer - Chris Brodt

“The Kingdom of Ardrossan” worked well as an audio placement as we positioned our hero talent as a town-cryer. He boasts about all the perks and benefits of living in Ardrossan, delivering on each of our reasons to believe seamlessly with our tone of voice. Sound effects and a somewhat old-world accent helped bring our script (and campaign) to life in this medium. This ad ran on Spotify along with accompanying digital banners. Our targeting was hyper-focused on Edmonton and the surrounding areas, along with potential home buyers.

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