Not-For-Profit Advertising Video Series

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Winner

Young Again Never Again

TBWACanada

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Winner

Wasted Harvest Video Series

ZGM Modern Marketing Partners

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Give Life Alberta – All the ways

ZGM Modern Marketing Partners

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Winner

Young Again Never Again

TBWACanada

Client - Liberation75

Chief Creative Officer - Adam Reeves
Executive Creative Director - Eva Polis
VP, Design Director - Howard Poon
Design Director - Adnan Huseinovic
Senior Art Director - Dax Fullbrook
Graphic Designer - John Naboye
Digital Design Lead - Hilary Zak
Senior Copywriter - Eva Polis
Copywriter - Paul Lemmerick
Digital Strategist - Bronson Petrovic
Group Account Director - Denise Williams
Account Executive - Zech Del Rosario
Director Of Production - Debbie Shinehoft
Senior Production Artist - Dale Spychka
Director of Program Management - Sean Kopen
VP, Media Director - Kathy Shapka
AI Specialist - George Strakhov
Production - Radke Films
Visual Effects - Framestore
Production - Company3
Casting - Jigsaw Casting
Editor - Kylie Kumar
Editor - Melanie Snagg
Editor - Jason Taylor
Editor - Mark D'Amico
Sound Design - Eggmen
Music - The Ski Team
Photographer - Justine Apple Photography
Website - Flip9
PR - The Narrative Agency

Liberation75 is a not-for-profit organization dedicated to teaching the lessons of the Holocaust. They found 1/3 of North American kids think the Holocaust was exaggerated, fabricated or aren’t sure it happened. To make survivor’s stories relatable to kids, we made them young again through A.I. They retold their stories as their younger selves and became our most powerful influencers used to lobby politicians to mandate Grade 6 Holocaust education. We used videos, posters, direct mail and learning modules for teachers to reach the ultimate goal of influencing a kinder world for all people.

Winner

Wasted Harvest Video Series

ZGM Modern Marketing Partners

Client - Second Harvest

Art Director - Brooke Langmaid
Copywriter - Sophia Storti
Creative Director - Kurt Beaudion
Associate Creative Director - Nicola Pringle
Account Manager - Emery Mindana
Account Director, Partner - Rob Fairhead
Video & Post Production - Cooper & O'Hara
Director & DoP - Thomas O'Hara
Sound Design - Bryan Cooper
First AC - Lucas Cabaj-Guerra
HMUA - Amber Prepchuk

58% of food produced for Canadians ends up in the landfill every year. Second Harvest, Canada’s largest food rescue charity, wanted to drive awareness to this devastating number to stop unnecessary food waste and hunger in Canada.

We illustrated this issue by juxtaposing garbage and farming in an unexpected way. We showed different freshly “harvested” food completely skipping the consumer and going straight into the trash—representing the systemic issue with our food production system causing heart-breaking amounts of food waste.

Winner

Give Life Alberta – All the ways

ZGM Modern Marketing Partners

Client - Give Life Alberta

Creative Director - Kurt Beaudoin
Art Director - Nicola Pringle
Copywriter - John Eresman
Director, Account Services - Cheryl Meger
Account Director - Roland Ferrer
Partner, Director of Client Services - Rob Fairhead
Production Company - OPC Productions
Director - Sophia Smith
Producer - Ivy Bregman
Post Production Company - REDLAB

Organ donation is an emotionally charged topic. To help make a necessary conversation about consent with loved ones easier, we created a campaign that delivered an otherwise serious message in a light and entertaining tone.

The campaign sparked the necessary conversation resulting in over 20 earned media stories, 5 live interviews, one Global National news report. And 4,756 Albertans registered their intent to donate during the campaign period.

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