Young Again Never Again
TBWACanada
See Project
Wasted Harvest Video Series
ZGM Modern Marketing Partners
Give Life Alberta – All the ways
Client - Liberation75
Liberation75 is a not-for-profit organization dedicated to teaching the lessons of the Holocaust. They found 1/3 of North American kids think the Holocaust was exaggerated, fabricated or aren’t sure it happened. To make survivor’s stories relatable to kids, we made them young again through A.I. They retold their stories as their younger selves and became our most powerful influencers used to lobby politicians to mandate Grade 6 Holocaust education. We used videos, posters, direct mail and learning modules for teachers to reach the ultimate goal of influencing a kinder world for all people.
Client - Second Harvest
58% of food produced for Canadians ends up in the landfill every year. Second Harvest, Canada’s largest food rescue charity, wanted to drive awareness to this devastating number to stop unnecessary food waste and hunger in Canada.
We illustrated this issue by juxtaposing garbage and farming in an unexpected way. We showed different freshly “harvested” food completely skipping the consumer and going straight into the trash—representing the systemic issue with our food production system causing heart-breaking amounts of food waste.
Client - Give Life Alberta
Organ donation is an emotionally charged topic. To help make a necessary conversation about consent with loved ones easier, we created a campaign that delivered an otherwise serious message in a light and entertaining tone.
The campaign sparked the necessary conversation resulting in over 20 earned media stories, 5 live interviews, one Global National news report. And 4,756 Albertans registered their intent to donate during the campaign period.
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