Rally Social Room
ZGM Modern Marketing Partners
Glass of the Sask
EPCOR Utilities Inc.
Client - Rally Social Room
Rally Social Room is a new bar concept targeted at 18-24 year olds—combining party with ping pong. From blocks away on Whyte Ave, neons spelling RALLY drew people to the building—where they then saw a custom neon animation that brought Rally’s ping pong concept to life.
Client - EPCOR Utilities Inc.
The ‘Glass of the Sask’ initiative was a collaboration with local restaurants and events to celebrate the North Saskatchewan River and one of the essential ingredients it provides to Edmontonians: drinking water produced by EPCOR. Through a combination of branded water carafes for restaurants, hydration stations at K-Days and a mobile water station for other community events, the Glass of the Sask was featured at 10 restaurants and 10 events between July 4 and Sept 10.
The resulting content aimed to build pride in Edmonton, our tap water and the North Saskatchewan River and provided us with context to create and participate in conversations around EPCOR’s role as Edmonton’s water provider and the quality of the water we produce.
Client - Canadian Western Bank
Pride stickers were being torn from the windows of Edmonton retailers. One of Canadian Western Bank’s values is “Inclusion Has Power” so we developed “vandalism-proof” pride flag stickers. These were made available, free of charge, to businesses across Canada, actively sharing their corporate values with their main audience – business owners.