Guerilla/Non-Traditional

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Distinction

Rally Social Room

ZGM Modern Marketing Partners

See Project

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Winner

Love Stuck

FKA

See Project

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Winner

Glass of the Sask

EPCOR Utilities Inc.

See Project

Distinction

Rally Social Room

ZGM Modern Marketing Partners

Client - Rally Social Room

Creative Director - Kurt Beaudoin
Copy Director - Ryan Kenny
Art Director - Nicola Pringle
Art Director - Brooke Langmaid
Account Director - Salina Halabi
Account Manager - Sophie McMillan
Account Coordinator - Sofiya Timoshchenko
Partner - Ric Williams
Production Director - Dave Falconer

Rally Social Room is a new bar concept targeted at 18-24 year olds—combining party with ping pong. From blocks away on Whyte Ave, neons spelling RALLY drew people to the building—where they then saw a custom neon animation that brought Rally’s ping pong concept to life.

Winner

Love Stuck

FKA

Client - Canadian Western Bank

Creative Director - Ryan Kelly
Art Director - Elliott Kuss
Copywriter - Colin Christiansen
Animation - Mark Watson
Vice President, Client Services - Kiri Wysynski
Account Director - Chelsey Swankhuizen
Senior Account Manager - Larissa Kho
Service Delivery Manager - Heather Weinmayr
Vice President, Media - Angelina Cho
Senior Media Strategist - Manon Lamarre
Media Strategist - Matt Kim
Media Coordinator - Curt Pinto

Pride stickers were being torn from the windows of Edmonton retailers. One of Canadian Western Bank’s values is “Inclusion Has Power” so we developed “vandalism-proof” pride flag stickers. These were made available, free of charge, to businesses across Canada, actively sharing their corporate values with their main audience – business owners.

Winner

Glass of the Sask

EPCOR Utilities Inc.

Client - EPCOR Utilities Inc.

Project Lead - Margaret Bradford
Social Media Lead - Saba Al Hammouri
Brand Manager - Tim Starchuk
Creative Services Support - Jourdain Duck
Creative Services Support - Candice Sperling
Earned Media Lead - Laura Ehrkamp
Project Sponsor - Robert Moyles
Video Lead - Alex Malone
Graphic Designer - Chris Cooper
Earned Media Support - Niall McKenna
Web Editor - Shauna Heryford

The ‘Glass of the Sask’ initiative was a collaboration with local restaurants and events to celebrate the North Saskatchewan River and one of the essential ingredients it provides to Edmontonians: drinking water produced by EPCOR. Through a combination of branded water carafes for restaurants, hydration stations at K-Days and a mobile water station for other community events, the Glass of the Sask was featured at 10 restaurants and 10 events between July 4 and Sept 10.

The resulting content aimed to build pride in Edmonton, our tap water and the North Saskatchewan River and provided us with context to create and participate in conversations around EPCOR’s role as Edmonton’s water provider and the quality of the water we produce.

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