Guerilla/Non-Traditional

Distinction

What’s Behind the Liquor?

Berlin Communications

Client - Edmonton Police Foundation

Creative Director - David Landreth
Account Director - Willie Lee
Art Director - Erin Nagy
Copywriter - Jon Manning
Copywriter - Emily Keating

We created an activation that shocked customers with scenes from the dangerous cycle of liquor theft and resale. Liquor store shoppers opened a beer cooler and had a chance to interact with characters affected by that cycle, creating a sense of urgency and educating consumers on how they can help.

Back to category selection