Experiential/Non-Permanent Installation

FC74B993 FD1B 848D F811 4831E8845E24
Winner

What’s Behind the Liquor?

Berlin Communications

See Project

3AB8682C 9E51 A57F D055 D7770A732886
Distinction

ANTLER UP

DDB Canada

See Project

Winner

What’s Behind the Liquor?

Berlin Communications

Client - Edmonton Police Foundation

Creative Director - David Landreth
Account Director - Willie Lee
Art Director - Erin Nagy
Copywriter - Jon Manning
Production Company - The Consulate
Copywriter - Emily Keating

We created an activation that shocked customers with scenes from the dangerous cycle of liquor theft and resale. Liquor store shoppers opened a beer cooler and had a chance to interact with characters affected by that cycle, creating a sense of urgency and educating consumers on how they can help.

Distinction

ANTLER UP

DDB Canada

Client - Edmonton Elks

Creative Director - Eva Polis
Senior Art Director - Howard Poon
Senior Designer - Adnan Huseinovic
Strategist - Helene Leggatt
Strategist - Nadine Morris
Account Director - Kimi Dang
Printer - William Huff Advertising Ltd.
Senior Copywriter - Eva Polis

It was time for the Edmonton Football Club to retire a controversial name. A giant logo (significantly bigger than regulation size) was painted on centerfield to create a made-for-TV moment as fans eagerly awaited the unveiling of the new name for their home team. The new brand was launched during COVID lockdown.

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