What’s Behind the Liquor?
Client - Edmonton Police Foundation
We created an activation that shocked customers with scenes from the dangerous cycle of liquor theft and resale. Liquor store shoppers opened a beer cooler and had a chance to interact with characters affected by that cycle, creating a sense of urgency and educating consumers on how they can help.
Client - Edmonton Elks
It was time for the Edmonton Football Club to retire a controversial name. A giant logo (significantly bigger than regulation size) was painted on centerfield to create a made-for-TV moment as fans eagerly awaited the unveiling of the new name for their home team. The new brand was launched during COVID lockdown.