AIRB – Margaritas
ZGM Modern Marketing Partners
See Project
Give Life Alberta – All the ways – Charades
Wasted Harvest PSA
AIRB – No Bed
Client - Automobile Insurance Rate Board
AIRB is just two letters away from an extremely recognizable brand. We couldn’t pass up the chance to leverage this existing brand awareness. So we showed how AIRB is a great place to learn how to save money on auto insurance. But a terrible place to go on holiday.
With the trust of our client, we created a broadcast TV series showing a family who mistake the AIRB office for a vacation rental, and are trying to make the best of it.
Client - Give Life Alberta
Organ donation is an emotionally charged topic. To help make a necessary conversation about consent with loved ones easier, we created a campaign that delivered an otherwise serious message in a light and entertaining tone.
Client - Second Harvest
58% of food produced for Canadians ends up in the landfill every year. Second Harvest, Canada’s largest food rescue charity, wanted to drive awareness to this devastating number to stop unnecessary food waste and hunger in Canada.
We illustrated this issue by juxtaposing garbage and farming in an unexpected way. We showed different freshly “harvested” food completely skipping the consumer and going straight into the trash—representing the systemic issue with our food production system causing heart-breaking amounts of food waste.
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