Night sky with clouds and stars
Distinction

The Dream Team

FKA

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B576965D 07F3 A593 63AF AB8D0BCDFF30
Winner

Fire Radio

ZGM Modern Marketing Partners

See Project

Distinction

The Dream Team

FKA

Client - The Brick Mattress Store

Creative Director - Jeff McLean
Associate Creative Director - Krystin Royan
Senior Strategist - Rob Jennings
Strategist - Keandra Lucki
Account Director - Larissa Kho
Vice President, Service Delivery - ÉMILIE HAYES
Senior Manager, Media - Victoria Lapp
Media Buying - Retail Media
Audio Production - KO Group

With one-third of Canadians not getting enough quality sleep, The Brick Mattress Store demonstrates how their Dream Team are the sleep experts to turn to for advice on getting a better night’s rest.

Winner

Fire Radio

ZGM Modern Marketing Partners

Client - Government of Alberta

Creative Director - Kurt Beaudoin
Art Director - Nicola Pringle
Copywriter - Kurt Beaudoin
Copywriter - John Eresman
Account Director - Cheryl Meger
Project Manager - Kathy Blood
Production Company - Six Degrees

It’s the people who think they are least likely to start a wildfire who do. Alberta was coming off one of its worst wildfire years in history. As the new wildfire season approached, we needed to get these seasoned outdoors people to imagine they could be the one starting a catastrophic wildfire through their careless actions. And that nobody wants to be that person.

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