Advertising Industry Self-Promotion

Winner

The Arm Behind the Log

ZGM Modern Marketing Partners

Client - ZGM Modern Marketing Partners

Copywriter - Sophia Storti
Senior Copywriter - Ryan Kenny
Art Director - Brooke Langmaid
Creative Director - Kurt Beaudoin
Account Manager - Gavin Hetzner
Video & Post Production - Cooper & O'Hara

Since 1966, the Yule Log has been broadcast on television to warm peoples’ homes during the holiday season. The Yule has burnt brightly for years on end, but no one has ever known who puts the logs on the fire.

Instead of making a typical holiday card this season, ZGM sent a team to put an end to the age-old mystery. We tracked him down. He goes by “Yül Stoker.” In a series of videos made for social channels, we sat down with Yül to learn more about who he really is.

Back to category selection