Advertising Campaign Less Than $75,000

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FKA

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Young Again Never Again

TBWACanada

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FKA

Client - Edmonton International Film Festival

Creative Director - Jeff McLean
Associate Creative Director - Krystin Royan
Art Director - Elliott Kuss
Motion Designer - Mark Watson
Service Delivery Manager - Larissa Funk
Account Director - Chelsey Swankhuizen
Director of Media Services - Tania Nease
Photographer - Roth and Ramberg

Movie lovers are looking for film experiences that move them. Stories not being told in the mainstream. Edmonton International Film Festival curates films from around the globe that inspire us to see ourselves and our world from different perspectives. EIFF transforms us.

Just five days in, the Festival set a new attendance record.

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Young Again Never Again

TBWACanada

Client - Liberation75

Chief Creative Officer - Adam Reeves
Executive Creative Director - Eva Polis
VP, Design Director - Howard Poon
Design Director - Adnan Huseinovic
Senior Art Director - Dax Fullbrook
Graphic Designer - John Naboye
Digital Design Lead - Hilary Zak
Senior Copywriter - Eva Polis
Copywriter - Paul Lemmerick
Digital Strategist - Bronson Petrovic
Group Account Director - Denise Williams
Account Executive - Zech Del Rosario
Director Of Production - Debbie Shinehoft
Senior Production Artist - Dale Spychka
Director of Program Management - Sean Kopen
VP, Media Director - Kathy Shapka
AI Specialist - George Strakhov
Production - Radke Films
Visual Effects - Framestore
Production - Company3
Casting - Jigsaw Casting
Editor - Kylie Kumar
Editor - Melanie Snagg
Editor - Jason Taylor
Editor - Mark D'Amico
Sound Design - Eggmen
Music - The Ski Team
Photographer - Justine Apple Photography
Website - Flip9
PR - The Narrative Agency

Liberation75 is a not-for-profit organization dedicated to teaching the lessons of the Holocaust. They found 1/3 of North American kids think the Holocaust was exaggerated, fabricated or aren’t sure it happened. To make survivor’s stories relatable to kids, we made them young again through A.I. They retold their stories as their younger selves and became our most powerful influencers used to lobby politicians to mandate Grade 6 Holocaust education. We used videos, posters, direct mail and learning modules for teachers to reach the ultimate goal of influencing a kinder world for all people.

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